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Release Number: 09-281

For Immediate Release

Public Information Office

October 21, 2009

JD Callaway:

(813) 247-8060




Amscot Financial


Amscot Financial partners with law enforcement to distribute 4,160 helmets in

12 mid-Florida counties


Thursday, October 22, 2009 from 6 a.m. to 10 a.m.


Amscott branches in 12 mid-Florida counties including the following 3 locations in

Hillsborough County:  105 West Alexander Street, Plant City

                                      7731 Palm River Road, Tampa

                                      8409 North Florida Avenue, Tampa










According to law enforcement statistics, more than 100 bicycle-related deaths

Occur every year in the state of Florida.  National records indicate that more than 94 percent of all bicyclists killed are not wearing helmets.  For this reason, Amscot Financial has decided to donate and distribute free bike helmets in counties where it does business.  Over the past seven years, Amscot has given away more than 25,000 free bike helmets to families living in Central Florida.


The helmets will be available in three sizes: small, medium and large and are being targeted towards children in pre-school and elementary school.


“We feel strongly that every child who rides a bike ought to have a helmet,” said Ian MacKechnie, founder and CEO of Amscot Financial.  “Wearing a properly fitted bike helmet is a very simple, common sense thing to do.  We hope that kids take their helmets home and wear them every single time they get on their bike.”