Hillsborough County
Chad Chronister, Sheriff

Job Details

Public Relations Coordinator

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Job Title

Public Relations Coordinator

Pay Scale

$70,000.00-$85,000.00 Yearly (Salary will be determined based upon relevant experience)

Job Schedule (Subject to Change)

Normal Business Hours; Non-Standard Hours Including Weekends and Holidays

Job Location (Subject to Change)

Ybor City




Twelve-month probationary period

Job Overview

Perform complex or specialized public relations work at the technical lead level. Plan, direct, and/or coordinate activities designed to create or maintain a favorable public image or raise awareness for the Hillsborough County Sheriff’s Office.

Job Duties and Responsibilities

Note: The following duties are illustrative and not exhaustive. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. Depending on assigned area of responsibility, incumbents in the position may perform some or all of the activities described below.
  • Study the objectives, promotional policies, or needs of the agency to develop public relations strategies that will influence public opinion or promote ideas or services; plan or direct development or communication of programs to maintain favorable public perceptions of agency accomplishments, agenda, or public responsibility.
  • Develop plans or materials to communicate activities undertaken by the agency that are beneficial to the public safety or other important social issues; arrange public appearances, lectures, or exhibits for the public to increase service awareness or to promote goodwill.
  • Establish and/or maintain cooperative relationships with representatives of community, consumer, media, employee, or public interest groups.
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source; provide requested public records to the news media after appropriate information has been redacted in accordance with the Florida public records law.
  • Maintain a thorough knowledge of departmental rules, regulations, General Orders, memoranda and bulletins in order to answer inquiries from the media or public.
  • Write interesting and effective press releases or other media communications and prepare information for media kits; prepare or edit agency communications (e.g., employee newsletters, annual reports, PSAs, videos, brochures) for internal or external audiences.
  • Update and maintain content posted on the agency intranet, internet, social media sites, etc.
  • Assist in crisis communication and public safety communication efforts.
  • Assist in the coordination of ceremonial functions both internal and external; conduct speaking engagements at public events.
  • Attend conferences, training classes, and workshops to keep abreast of new trends in public information dissemination.
  • Perform other related duties as required.

Knowledge, Skills, and Abilities

  • Extensive knowledge of the principles and practices of media production, communications, and dissemination techniques and methods including alternative ways to inform the public via written, oral, and visual media.
  • Extensive knowledge of the functions, services, procedures, and regulations of the area to which assigned.
  • Extensive knowledge of various computer software used in the development of communication media.
  • Extensive knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Skill in talking to others to convey information effectively.
  • Skill in giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Ability to plan, organize, and review the work of others.
  • Ability to keep up with the current/emerging technology in the public relations and criminology fields.
  • Ability to establish objectives and strategies, identify required resources, and develop plans to carry out work.
  • Ability to multi-task.
  • Ability to work long hours under high-stress situations, including reviewing case records on homicides; child abuse/neglect cases; sexual assault and other major crime incidents.
  • Ability to be in an on-call status, available 24 hours a day.
  • Ability to analyze data and present ideas and information effectively, both orally and in writing.
  • Ability to use considerable initiative, think independently, and exercise sound judgment.
  • Ability to handle confidential information.
  • Ability to use a computer, printer, and word processing software.
  • Ability to use various social media platforms.
  • Ability to use still and video cameras and still and video camera editing software; photocopier; and sound systems.

Minimum Qualification(s)

Note: Applicants must meet the following requirement(s) to be considered minimally qualified for the job.
A bachelor’s degree or higher in Public Relations, Communications, Journalism, Media Relations, or a closely related field from an accredited institution of higher education; and
Five years of progressively responsible experience in public relations, communications, journalism, or media.
Preferred Qualification(s)
Experience with and on television media.

Additional Requirements

  • Depending on area of assignment, incumbents may be required to possess a valid Florida Driver License at time of employment. Driving history will be thoroughly reviewed and may be grounds for disqualification.
  • No visible tattoos on face. Tattoos on hands, neck, or arms must be covered with white, black, or neutral colored covering.
  • No illegal drug sale within lifetime.
  • No illegal drug use within the past 36 months. No marijuana use within the last 24 months.
  • No felony convictions within lifetime.
  • No misdemeanor convictions involving perjury, false statement, or domestic violence within lifetime.
  • Prior military personnel must not have a dishonorable discharge from any branch of the United States Armed Forces, the United States Coast Guard, National Guard, or Reserve Forces.
  • Successful completion of a criminal background investigation including polygraph, reference/employment/neighborhood checks, medical evaluation, and drug screening.

Benefit Information

Benefits include but are not limited to:
  • Medical, Dental, Vision, and Life Insurance coverage
  • Florida Retirement System and Deferred Compensation
  • Paid time off including sick, vacation, and holiday time
  • Employee Assistance Program
  • Short and Long Term Disability Insurance
  • Employee incentives for educational degrees and bilingual (Spanish) abilities
  • Tuition reimbursement
  • Paid training
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